Annual Giving / Leadership Giving / Membership / Alumni


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Sandra Lazar - Annual Giving & Fundraising


Annual Giving is the grass roots work and programs responsible for building, managing, and growing larger volume annual donor relationships and opportunities engaging with thousands of stakeholders.  The work is dedicated to strategically build, sustain, and grow a healthy, annual donor pipeline for charitable and non-profit organizations.


With over 22 years experience in the area of Annual Giving, including 18 years as a Director of Annual Giving for the University of Saskatchewan, Sandra was responsible for creating and implementing medium to long term strategic direction.  Sandra was also responsible for the development and execution of multi-channel communications strategies and programs that raised well over $21 Million for the University throughout her tenure.  Her experience to create and execute many different program areas including: direct mail, telemarketing, email, and online strategies, Day of Giving, Leadership Giving, etc. as well as being highly experienced in conducting data analytics and assessment to target donor prospecting and strategies is incredibly beneficial to Strategy Wise and the clients we serve.


While working as the Director of Annual Giving with the University of Saskatchewan, Sandra entrusted the Annual Fund direct mail campaign to Strategy Wise for 17 years.  Strategy Wise continues to be the agency on contract with the University of Saskatchewan for the Annual Fund campaign having recently completed the 2018-2019 campaign.


Recent Success Story

Sandra recently helped Lighthouse Assisted Living in Saskatoon with a time limited direct mail campaign that generated over $200,000 in revenue from past donors and saw  the addition of 200 new donors.  This was a relatively inexpensive campaign for an organization with a minimal budget that resulted in a huge success.