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Strategy Wise
Direct Marketing

Tactics

Strategies require the use of tactics. We offer the following tactics to help your business compete more effectively with larger companies with bigger budgets.

Tactics:

  • Direct Mail - Often the most effective, efficient, and affordable methods for reaching your customers and prospects.
  • Direct Response Advertising - Generate measurable responses using various advertising media including broadcast, newsprint, and billboards.
  • Internet Communications - Use web sites and permission-based e-mail marketing to communicate with customers and prospects.
  • Telemarketing - Follow-up direct marketing materials sent to prospects or collect information and update database records for customers and prospects.
  • Research & Analysis - better understand who your customers are, target your marketing more effectively, and measure your results to determine profitability.

Strategy Wise Direct Marketing gives you access to a broad range of affordable services. Choose one or two, or discuss your business requirements with us to determine the best solution for your needs and budget.

Data Services

  • Mail List and E-mail List Rental
  • Data Entry
  • Database Design & Maintenance
  • Merge / Purge & Duplicate Elimination
  • Address Verification & Correction
  • Demographic Analysis
    • Customer Mapping
    • Demographic Profiling
    • Target Market Analysis & Development
    • Demographic Appending

Creative Services

  • Concept Development
  • Creative Development
  • Art Direction/Design
  • Copywriting
  • Brand/Image Creation
  • Web Site Design

Print Services

  • Collateral Marketing Pieces
  • Promotional & Specialty Advertising Products
  • Corporate Materials
  • Ask Us - We Will Print It

Mail Services

  • Folding
  • Inserting
  • Direct to Envelope Addressing / Labelling
  • Postal Sort to Maximize Postage Savings
  • Highly Personalized Collateral/Letter Printing
  • Canada Post Distribution
  • International Mail Distribution
  • No Minimum Project Size

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